Friday, November 4, 2011

Interview of two entrepreneurs and discover how the entrepreneur has been able to strike a balance between ethics and business needs

Mr. Aarnav Gupta- a success Petroleum dealer functions as the Vice President of Utkal Association of Petroleum Dealers. This man stands as an eminent personality in society because of his endless contributions in serving the people through his Business and this man had an amazing vision where he saw his own growth with the growth of society. As far as I have noticed, many Businessmen serve the community to make money, but this man with an established Business of 28 years first shared his passion for Business in search of individuality and to be renown in the society that was more important for him than to earn money, but that never hampered his Business or his ways of earning fair money.
When asked about what ethics meant to him, he had that deep respect in his eyes for the moral values he has imbibed and his never compromising Principles that cost him more than anything and even if all of us believe all Business men are selfish and have a motive behind their sugar coated talks, somehow this man seemed different. Not only his talks, but his actions too have proved his respect for ethics. For instance, when the prices of petrol rose and it was declared a day before, there were customers flooding to the petrol stations, but almost all the petrol stations would shut it since the next day sale would fetch them more profits, but in the whole of Bhubaneswar, his petrol Station was one of the only 2 which were open without looking forward to the shortage of stock they would have the other day. This news hit the newspapers and the only humble comment Mr. Gupta had was, “We should not think of earning some extra bucks by ignoring the fact that people depend on us for their transportation, what if some one wants to go to the Hospital? Is it not unfair and inhumane forgetting our basic responsibities”. Jus a little concern and Mr. Gupta won the trust of all the people in the city!! In turn he got a good Business from those thousands of customers he had won in just one day. Thus actually he wasn’t at much of loss because he won in other measures, rather in many measures, also in his personal front because good deeds never go unheeded.
His maintenance of quality also needs no introduction as he has been crowd-pleasing since decades for the purity in the products that involve no adulterations. The staffs under him are also well trained to focus on their major objective in “Customer Satisfaction” that ultimately lands the customers content, thus giving him Business maintaining a symbiotic relationship. He firmly believes “Business is all about serving the people of what they need; money comes automatically to you without any extra efforts when you bear an honest aspiration”
I was also keen in knowing his opinion about “Tax Payment”. Surprisingly, this man didn’t believe in complaining about what Government has not done for us. Rather he believed that when the Government is encouraged by Tax payers, at least some burden exists on them to utilize few resources to bring the development of Society and again from a Business man’s perspective, he saw his own growth in terms of sale and challenges as the society improved and grew. So he always has been an honest tax payer, thinking of the long term profit than the short term ones which many fall for. He also encourages his children to follow the same Principles which he has held unto and comments, “When I do a wrong deed, I have to face my family too, what will I teach them then?”
Few minutes of enlightening thoughts about what ethics mean and how they can actually change the way you think, ultimately made me respect Mr. Gupta deeply while many youngsters bow their heads down to this man who can teach you ultimate strategies in Business and analysis in Stock Market, but never failing to cling to his roots of moral values and ethics that thus leaves him as a Praised, Loved and Respected Personality and also a very rich and successful Entrepreneur who is an example to look at!

Mrs. Neha Jaiswal- CEO of Sunflower group of Hospitals has been toiling for the people in a multi specialty hospital committed in the city for its Cancer treatment. Peeping into her personal life, I was thrilled when I discovered her strong aspirations to own a Hospital after finishing her medical Studies in Oncology, a very unusual choice. She continued to work in a government hospital and was gaining popularity while serving many cancer patients and giving them a ray of hope to survive but it was destiny’s thwack on her that she could not save her own mother from the hands of death ironically due to Cancer. This affected Dr. Jaiswal and she didn’t have the courage to practice her subject anymore and she quit her job. However she realized this was in no way helping herself and neither the people around her and she is rather misutilizing her knowledge and capabilities. Even if she could not get herself back to serve as a Doctor, she decided to start up a hospital and that is not just like any other Hospital. Today this woman hits the newspapers and magazines while people wonder about this woman so firm in her beliefs and ideas and all she understands is how to make treatment more effective to make lives better for as many people around her and may be she was destined to do a lot more than just a Doctor.
While women are voicing out for their rights and empowerment, this woman of substance made no noise, but subtly started up with a few friends and established this Hospital to enable effective and affordable treatment to make a difference in the helpless people’s lives. Its pretty self explanatory on the ethics she holds onto and it was more for the cause of serving the people that she took up this option because a Business man makes money in the process of furnishing the needs of the people.
She has stuck the balance by maintaining her Ethical issues and also standing as an outstanding icon known for her perseverance, sincere efforts and making a place in this male dominated society. She has introduced free radiotherapy for Cancer Patients who are below poverty line, there are few medications and therapy especially maintained to enable the poor access few facilities and not feel deprived. There are also provisions concerned about the lower middle class families too who are often neglected in almost all areas while thoughts and actions revolve around the High Class for the profits and lower class people in an effort to help them. She has also been actively into donating funds from the Hospital and contributing to an Orphanage. All her activities are in a concern to make thousands of lives better by her propositions and they have always maintained the reputation of never letting any patient disappointed because he couldn’t afford the treatment, she would help them in her ways either by charging the basic costs, or would refer the real needy ones to some other Hospital but Mrs. Jaiswal is never a heartless Entrepreneur, neither is she foolish in her emotions and never let anyone take undue advantage of her Generosity. By accommodating the best of Doctors and Best of Facilities, the higher strata prefer this Hospital that has never been infamous in any of the illegal deeds that Hospitals are majorly into these days since the concept of a doctor understanding the pain of his patients and caring for them has faded away and all that interests even this Noble Profession is “Money” but Dr. Jaiswal is too occupied in her concern for each and every individual and in conserving the standards of her Hospital which actually cares for the people and the Doctors are first instructed to forget their selfish needs, and not to forget they are there primarily to serve the suffering people and that’s the ultimate objective of the Sunflower Family. This makes them a trusted name and thus winning over many funds and charity because each and every penny is utilized, that actually serves the purpose of aiding free treatment while Dr. Jaiswal never seems to rest in her efforts to get better and better while she ranks as one of the top Entrepreneurs in the city as she believes ‘there are no limits in Hard work’.

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