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Advertisement is that mantra that drives the customers to go for the product and this has become such an integral part of any product that Brands are ready to spend millions just to advertise their product and it is actually not funny to notice every little place of public interest to be flooded with advertisements, so much that even the “No Parking” boards at houses have an advertisement running along with it.
We are all aware of the difference the favorite old Television makes in the world of Advertisement but with changing times, we see more of ads on Television than any program and fortunately we can admire the intellect in those ads even if it’s been some minutes of just watching ads. Other modes that are gaining momentum include Radios that have become an addiction to people belonging to all professions and for all the students too. Radio stations with specificity of playing a certain genre are able to catch the right crowd. For example, FM 91.1 plays rock bands in the evenings, so rather than advertising more on the local channels; the upcoming rock band would prefer advertising in that Radio station since the customers are all filtered there. All rock lovers have tuned into that station, so what is a better place than advertising through a favorite RJ about any Rock band that is going to perform.
The Print industry too has become a great mode for advertisement especially in the newspapers; magazines etc with flamboyant and pretty models making the pictures worth a look at and then attain the attention of the people. The visual effects really do wonders as any product can catch attention if its advertisement is interesting and out of the box, and seeing an advertisement again and again will drive the customer to at least try it once and then up goes the sales. The makeup industry are appealing to a lot of women with their rich advertisements and international models especially in feminist magazines like Femina where women spend hours just admiring the makeup products. Cost then becomes secondary as every body gets convinced by say for an example, “L’Oreal- Because you are worth it”!! Now which woman can feel she is not worth it??
Another very common mode is the Electronic mode, with those attractive advertisements as soon as you open any website. Few even pop up before you realize and the flashing colors do grab the attention and interestingly the words like FREE and WON!! Are never left unnoticed and many customers happen to check the new Product, thus enabling the Company’s Success of gaining customers.
Mobile phones were introduced in Japan in 1997 but became a mass media only in 1998 when the first downloadable ringing tones were introduced in Finland. Soon most forms of media content were introduced on mobile phones, and today the total value of media consumed on mobile towers over that of internet content, and was worth over billions of dollars. Any new offer, any party happening or any sale going In your favorite shop, its all in your inbox even if they are annoying, but they do their duty by spreading the information and this trend is catching up at a very rapid pace because almost every individual can be reached through mobile phones. The Major brands, for example MANGO keep their customers satisfied and impressed by the personalized messages that reach the customer’s inbox about the launch of a new collection or the sale that hits the market, and what advantages the customer can have thus promoting their sales to all their regular customers and thus improving their business just by a little Text Message!
Apart from these modes, we have also noticed the advertisements on wheels, where we see a trailer and even auto rickshaws flaunting the hoardings as they pass by you and you just can’t ignore those beaming advertisements in front of you while you are in the traffic jams or at the signals. Many telecom companies have been noticed to initiate this in the Volvos that run in the city and the onlookers definitely get the message about the product while these busses flood the bus stops and the city. Other enthralling modes of advertisements that are gradually adding on to the modes of advertisements include the Hot air balloons displaying the brand and with their colorful and huge size no eyes miss those advertisements. The huge banners that we first saw as kids in the cartoons like Talespin also are becoming increasingly popular that can be spotted from far distances. The basic impetus to grab the attention of the customers in very important with so much of competition and Advertisements are one major hot arm of any product that wishes to sell no matter how good the product is!